7 tips for the ultimate Live Experience!

Organizing the ultimate live experience starts with these valuable tips. Organizing alone is no longer the goal, it’s about a genuine experience; a lifelong memory and incitement to (behavioral) change!

The answers to the questions below will give you the ingredients for designing exclusive, high end events; live experience!

• ·        What is the goal of your live experience or live event? Formulate the goal and translate it into one catchy sentence. Make the message short and powerful so it sticks with your guests or target audience.

  ·        What is the story behind your brand or you as a couple? Tell your story to the organizer and let him/her translate it into the Event Design. The favorite colors, the brand values, your hobbies, your personal or organizational preferences, where do you set the bar? Let this be reflected in the Event Design, as if you were decorating your own home.

  ·        Who are you organizing this live experience for? What are the expectations? A live experience is very broad, from an exclusive brand experience to a wedding and from a congress to a kick-off event or incentive. A live experience is possible for every target group, so it is good to clearly map out who the invitees or visitors are. What do they have in common? Where do their preferences lie? What do they like?

  ·        Should they pay for your event or are guests invited? Are you asking for an entrance fee? If so, be aware that you are raising the threshold to your event. Does this fit with your target audience? Match these answers with previous answers and research what is feasible for them. Are your guests invited? Does the invitation fit your target audience? Surprising, Out of the Box or just very approachable, yet an extremely luxurious look? A digital invitation is easily made, but a surprising tangible approach might better suit your guests.

  ·        What degree of inclusiveness, sustainability and social impact do you achieve with your event? Polluting parties are a thing of the past! Do you do this? If so, this mainly degrades your brand value. A compensation for the CO2 emissions is at least to be realized.

  ·        What is the desired change that you want to give your guests or visitor? A live experience is really successful if it is appreciated as a lifelong memory or if your guests or visitors actually change their behavior. For both it is important to formulate your goal clearly from the beginning and make it measurable. Afterwards you can then easily determine whether the desired result was achieved.

  ·        Turn your visitors into co-creators and let them give input for the program. Live experience is about the experience, make it more exclusive and personal. A live experience is about attention. Therefore, ask your visitors to give you tips, preferences and ideas prior to their visit. This makes it possible for you to adapt the content of your event to the needs of your guests. After all, your guests are the main part of your live experience.